Making the most of the tools available for link building can sometimes seem like a long and thankless task, but when you put just a few fundamental skills to work for you, you’re likely to find that it’s not quite as difficult as you might think; in fact, there are quite a few opportunities for easy link building at your disposal, if you know where to look and you’ve got the tools to make the most of them.

One of the first things you’ll want to look into is seeking out existing mentions of your brand, website, or product lineup. They’re out there right now, waiting for you to take advantage of them. Remember: every mention you don’t jump on is a wasted opportunity.

So How Do You Find the Mentions in the First Place?

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